Why should you list your home for sale with me?

As a realtor, I’m ranked in the Top 5% of East Bay realtors (by sales volume); I attribute this success to choosing what I love to do for work, working in real estate. It doesn’t hurt that I bring 18 years of real estate investment and home renovation experience to the table, and 25 years of digital marketing experience. This has allowed me to become an expert in pricing (what a house will sell for), and update and market a house for top dollar on the sell side. Presenting your home in the best possible light and advertising it with the latest digital marketing technology is what will get you the highest price for your home. At today’s high home prices, the difference between selling at record price vs average price can be a hundred thousand dollars - what are a hundred thousand dollars worth to you? Whether you are selling in Rockridge, Oakland, the Dimond District, Westbrae Berkeley or El Cerrito Hills, details matter and today’s buyer is more educated and more sophisticated than ever about the market and product; your agent has to be more advanced and more obsessed than ever to get you a record-breaking price. I set sales price records in every East Bay neighborhood I listed in 2022. I also achieved an average sold price of 43% over asking in 2022. Design is the difference! I design dreams and buyers pay a lot when they see their dream home presented to them. Contact me to inquire what your home is worth - call 415-477-4714 or text .

I am just like your home buyer and know how to advertise to them

I moved to San Francisco at age 26 looking to live the big city life, full of adventure, culture and socializing. I also moved up to SF in 1999 to be among others who were pioneers in this new internet industry. Over the next two decades, while living in San Francisco (and a 2-year stint in NYC), I would lead large digital marketing agency account teams and customer success departments at marketing technology software companies. In short, I would advise clients (LEGO, GM, Williams-Sonoma, etc.) on their digital marketing, paid advertising (on Google) and social media strategy (on Facebook & Instragram), in order to best drive new customers and sales.

In 2013, my wife and I, having just had our first child, decided to leave San Francisco, and after an extensive home search across Oakland, Berkeley and Albany, we bought a Craftsman house in Rockridge. We have turned that house into a home, where we raise our two young children. We love everything Oakland, Berkeley and the East Bay have to offer—enjoying warm weather, coaching youth sports, volunteering at our kids’ school, the highly-rated Chabot Elementary School, and engaging with our diverse community.

Realtor Experience + Real Estate Investor Savviness + Designer’s Eye

At age 29, I started investing in residential real estate. For the past 18 years, I've been an active real estate investor buying, selling, renting out, managing, and renovating properties. I recently sold two single-family rentals that I’ve owned for quite some time and I had to make the decision around whether to sell, how much to spend, if any, to update them in order to sell for the highest price, and whether would spending that money be worth it. It is one thing to ask clients to do this with their money, but having done it several times with my own money, having skin in the game, makes all the difference. I’m happy to say I matched and broke sale price records, and also made the right decisions on what to spend money on, so that I did net more money than if I had not spent the money to update the houses. Throughout the 18 years as a real estate investor, I’ve also done most of the construction, remodeling, estimating, project management, interior design, and landscape design work myself, so I know what it costs, how long it takes and how to get it done right. Having that hands-on experience is invaluable when managing expensive projects for clients and communicating with contractors. I’ve done everything from building fences to retaining walls to new floors to bathroom remodel to kitchen remodels to interior design to designing completely new additions, kitchens, and bathrooms. I also consider myself a talented, avid gardener, having learned from my dad who was a professional landscaper, and I bring that knowledge with me when preparing homes to sell. Probably most importantly, I was born with a designer’s eye, got a B.A. in Art and Design, and know what looks great and sells.

It is a seller’s market! What is your home worth? Contact me for a no-obligation consultation.

To sell for the highest price, your house has to be presented in the best possible light and advertised using the latest digital marketing. If you are thinking of selling your home, please call me (415-577-4714) or text me for a no-obligation consultation on getting the best price for your home.

We saw a swift and steep correction in home prices of 15-25% from June, 2022 to Dec 2022, but so far in 2023 buyer demand has been strong and inventory has been low! The correction that started in June, 2022 may be over as of Jan, 2023 as significant bidding wars have returned on the great houses in the great neighborhood, even with rates in the 6%s. The data can vary by city, neighborhood, and price point, so reach out if you'd like a custom analytics and analysis to help you reach your real estate goals

I’m here as a real estate expert for my friends, community, and you. If I can help and be of service, please don’t hesitate to reach out:

Call: 415-577-4714

Text: 415-577-4714

Email: david@redoakrealty.com

IG: @david.hirota.realtor